Factors affecting the adoption of mobile learning by Jordanian university students: Based on UTAUT model

Abstract

Government of Jordan has initiated the technology acceptance program in the universities but the success story are being narrated by the few researchers which is inadequate to generalize the perception overall. In the developing countries mobile learning is the new technology similarly; Jordan is also having the same implication and in the education sector it is required to explore and predict about the future of it in developing understanding and effectiveness of this technology. The purpose of this research is to investigate the factors the influence on the university students about the adaptation of mobile learning technology in Jordan. This research is based upon the UTAUT model and researcher has selected the quantitative research methodology along with the selected sample size of 70 university students. The model of UTAUT will be able to help the research in order to investigate the factor that have an impact upon the adoption of mobile learning on students. The findings of the study suggest that there is a positive and significant impact of performance expectance, effort expectance and social impact on attitude intention of students in adopting the mobile learning